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Design an unparalleled, credible, and welcoming experience for Ludwig & Monroe. They are a creative agency specializing in Video Production, Publicity Stunts and Branding and aren’t afraid to push the limits and take you elsewhere.

From sophisticated to casual experiences, this agency offers affordable services to many customers. It was essential to build a unique identity that displayed the agency's ability to do clever work adaptable to both realms of the scale.

Their mission: Taking you to the moon while keeping your feet on the ground!

The Challenge

The idea behind the name Ludwig and Monroe is to express the combination of a professional and robust foundation (Beethoven) with a fun, unconventional and friendly personality (Marilyn).

I crafted a simple logo design that uses a bold typeface while incorporating a graphic element (dot) to demonstrate “outside of the box thinking,” which is also reflected by Marylin’s famous physical trademark.

Logo Process

Crafting a brand identity for a local advertising agency


Raphël and Mathieu dreamed of only one thing; to create compelling ideas that ensure that their client's message embodies essential content and is perceived by the appropriate people at the right time.

Heartened by their insatiable enthusiasm, I joined the table to design the brand identity for their start-up agency in Gatineau, Qc.

Ludwig & Monroe





Adobe XD, Illustrator, Photoshop


Website, Marketing Emails, Visual Designs

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