Logo Process
My client wants to open a women’s apparel store that sells urban clothing and beautiful delicate jewelry. My challenge was designing a simplistic logo that reflected her natural environment, urban lifestyle, and spiritual, minimalistic, and feminine side.
Website Process
The
Challenge
Chapter 1 –––––– WHAT AM I TRYING TO SOLVE
Despite using Facebook to increase visibility, BC Creative does not have an e-commerce website. The owner wants to increase sales but doesn't want to use Etsy as she prefers having a CMS that allows easy creation, editing, and organization of website content, empowering her to manage and update the website efficiently.
Goals
Chapter 2 –––––– WHAT IS MY OBJECTIVE
Design an e-commerce website within a limited budget to help increase sales by 5% in the next six months and gain more visibility online and across Canada.
My Process
Chapter 3 –––––– STEPS TAKEN
1/4 Defined Persona
The primary target audience for BC Creative is women aged between 20-40 who appreciate handcrafted jewelry and urban clothing. The business also targets individuals seeking unique gifts for their loved ones. The owner believes that more and more Canadians are willing to spend the extra money to encourage small Canadian businesses.
2/4 Built Task User Flow
By building a user flow, I could identify the steps our target audience would take to complete their task on the website. It allowed me to identify potential pain points and areas where they may get stuck or confused.
It also helped to identify opportunities for improvement and optimization. By analyzing the user flow, I could locate it redundantly and streamline the process.
3/4 Designed User Experience Map
By building a user flow, I could identify the steps our target audience would take to complete their task on the website. It allowed me to identify potential pain points and areas where they may get stuck or confused.
It also helped to identify opportunities for improvement and optimization. By analyzing the user flow, I could locate it redundantly and streamline the process.
4/4 Built wireframes for client approval
Here are a few wireframes examples with annotations I have designed for my client.
Takeaways
Chapter 4 –––––– LEARNINGS
Creating a logo, brand Identity, and an e-commerce website for BC Creative was an exciting project. By developing relevant personas and scenarios, I could better understand the target audience and design low-fidelity wireframes that meet my client's needs and users.
An E-Commerce Website and Brand Identity for a Small Retail Company
Context
BC Creative is a small business in Revelstoke, British Columbia, Canada, specializing in hand-made jewelry and apparel. The owner started selling her products in local stores in Revelstoke and expanded her network through Facebook's marketplace.
My Role
As a freelance Brand and UX consultant, I was mandated to design a complete branding and e-commerce website for a creative artist in Revelstoke, BC. My client wants to open a women’s apparel store that sells urban clothing and beautiful delicate jewelry.
BC Creative
2020
Team
PJ Zito
Tools
Adobe XD, Sketch, Illustrator, Photoshop
Skills
Personas, Customer Journey & Experience Map, Wireframes
Goal
Design an e-commerce website within a limited budget to help increase sales by 5% in the next six months and gain more visibility online and across Canada.
My Contributions
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I designed her brand identity and logo.
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Created relevant product personas and scenarios
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Built user flow
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Developed an experience map
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Designed low-fidelity wireframes
