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PJ Zito in New Zealand pointing towards a peninsula



Designing With Data 
& Emotion While Maintaining A User-centric Approach

I focus on delivering exceptional UI/UX, product and digital designs and solutions.


My versatility and passion for strategy and crafting visually engaging experiences, combined with my deep understanding of users' and businesses' needs, allow me to create compelling and impactful designs in fast-changing industries.

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What do my peers say about me

While at Fullscript, PJ could always be counted on to bring thoughtful, detailed recommendations to our discussions with the user's best (and well-researched) interests at heart.

She thought critically about her designs and the copy I provided, ensuring that they both communicated in a way that strengthened the other and was consistent with our brand. She's also a kickass designer with beautiful taste and immense creativity! Having her as part of your creative team is a surefire way to create world-class work that resonates with your audiences.

Beyond her design chops, PJ always thought deeply about her team. Any organization would be lucky to have her for her keen attention to detail and her people.

Man smiling

Ryan Yuke

Creative Lead, DEIB Lead at Fullscript

I had the pleasure of working with PJ at Fullscript and was so impressed by their ability to bring solutions to life.


The first interaction I had with her was during a Hackathon project. I had a very rough idea of what I wanted, a 'back of the napkin' type of idea, and discussed it with PJ. In 30 mins PJ was able to bring back beautiful designs and map outflows that I hadn't considered. Her ability to distill amorphous requirements into tangible designs, both accurately and quickly, stood out to me.

Beyond her technical abilities, she is a delight to work with. I always enjoyed working with her and would jump at the chance to do so again. I'd highly recommend her.

Man smilling

Robert Maddock

Technical Engineering Manager at Fullscript & Certified Associate Coach with Integral Coaching Canada

PJ is a visionary and a delight to work with. I was fortunate to work closely with PJ on a number of client accounts during her time at Xactly and deeply admired her self-motivated drive and desire to far surpass expectations on every project.


As someone who is inherently curious and passionate, PJ brings an energy and work ethic to the workplace which leaves a positive imprint on both her teammates and her clients.

Man smiling

Miroslav Gacic

Senior Marketing and Communications Strategist at the University of Ottawa

More work and use cases are available upon request — Let's chat!

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